I'm a product marketing leader who drives growth for B2B SaaS companies through market research, product positioning, and GTM execution. I'm recently launched Lattice HRIS.

I started my career in 2015 at LinkedIn after graduating from Northwestern’s Medill School of Journalism. Moving from Chicago to SF to NYC in less than a year was a trip (and a half), but it gave me the chance to live in three amazing cities. In my 4.5 years at LinkedIn, I worked with our sales team to help make global customers who hire on LinkedIn more productive and successful, influencing more than $200M in sales during my tenure.

In December 2021, I graduated from NYU Stern’s Tech MBA program. Most recently, I was Chief of Staff at Sounder—a Series A startup that helps media companies and ad marketplaces grow their audio businesses through AI-powered data and insights. In my role, I led product marketing, brand marketing, business operations, and investor relations (and everything else at the company without a title), helping the company 5x ARR in less than a year. Triton Digital acquired Sounder in March 2024.

In my free time, you can find me writing my newsletter (Gridology), making silly AI-generated art, taking too many pictures of my doggo, or acting as commissioner to an overly competitive 22-person fantasy football league.

Say Hi 👋

I’m always looking to meet awesome people and connect. Drop me a line

✉️ Email

💼 LinkedIn

<aside> 💡 Are you a Seed or Series A founder struggling with PMF?

I love working with startups to help understand their customer and perfect their GTM strategy.

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Projects at Lattice 💼


Helping HR teams build high-performance cultures

👨🏻‍💻 Refreshed Lattice Website Led strategy, copy, and visual UI content for Lattice’s summer 2023 web overhaul

⚙️ Lattice HRIS Announcement Built positioning, messaging, and GTM strategy across web, social, email, event

💡 Product Advisory Council Recruited 10 HR leaders to provide key product and marketing insights for HRIS

Projects at Sounder 🎙


Helping unlock the true value of audio content

💰 **$7.7M Series A** Built pitch and led GTM efforts for fundraising announcement in Feb 2022

🛡 Brand Safety Solution Launch Led messaging, positing, and GTM efforts for Sounder’s brand safety solution

🤝 **Partnership Announcements** Led comms for B2B partnership launches including Audacy, SpokenLayer, and DAX

📢 Refreshed Sounder Website Led team in complete redesign of Sounder’s company webpage

💎 Sounder Plus Led relaunch of Sounder’s premium creator product in April 2021

🖥 **Remote Culture Building** Organize hack days, town halls, performance reviews, onboarding, and weekly newsletters

Writing 👨🏻‍💻


The journalist deep down in me still loves to write

✍️ Gridology

My semi-regular newsletter that answers questions around careers, relationships, growth, and business through an analytical lens

📺 Binge-Worthy GTM

Semi-regular newsletter where your love for GTM strategy, movies, and TV collide

Essays

A collection of writings on topics ranging from life, marketing, and career development

Roundups

Every year I outline my favorite content I consumed (books, articles, tweets, TV shows, movies)

Miscellaneous 🤷🏻‍♂️


When it doesn’t fit anywhere else and still worth sharing—it’s miscellaneous

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