I'm a product marketing leader who drives growth for B2B SaaS companies through market research, product positioning, and GTM execution. I’m currently building the safe source for open source at Chainguard.

I started my career in 2015 at LinkedIn after graduating from Northwestern’s Medill School of Journalism. Moving from Chicago to SF to NYC in less than a year was a trip (and a half), but it gave me the chance to live in three amazing cities. In my 4.5 years at LinkedIn, I worked with our sales team to help make global customers who hire on LinkedIn more productive and successful, influencing more than $200M in sales during my tenure.

In December 2021, I graduated from NYU Stern’s Tech MBA program. Most recently, I was Chief of Staff at Sounder—a Series A startup that helps media companies and ad marketplaces grow their audio businesses through AI-powered insights. In my role, I led product marketing, brand marketing, business operations, and investor relations (and all the other non-tech hats), helping the company 5x ARR in less than a year. Triton Digital acquired Sounder in March 2024.

In my free time, you can find me writing (Gridology), completing the NYT crossword pussle, or acting as commissioner to an overly competitive 22-person fantasy football league.

Say Hi 👋

I’m always looking to meet awesome people and connect. Drop me a line

✉️ Email

💼 LinkedIn

<aside> 💡 Are you a Seed or Series A founder struggling with PMF?

I love working with startups to help understand their customer and perfect their GTM strategy.

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Projects at Lattice 💼


Helping HR teams build high-performance cultures and teams

👨🏻‍💻 Refreshed Lattice Website Led strategy, copy, and visual UI content for new Lattice homepage in 2023 and 2024

⚙️ Lattice HRIS Announcement Built positioning, messaging, and GTM strategy across web, social, email, event

💡 Product Advisory Council Recruited 10 HR leaders to provide key product and marketing insights for HRIS

⚡️ Lattice First Sales Call Pitch Deck Redesigned company narrative and sales pitch deck to adapt to new market dynamics

Projects at Sounder 🎙


Helping unlock the true value of audio content

💰 **$7.7M Series A** Built pitch and led GTM efforts for fundraising announcement in Feb 2022

🛡 Brand Safety Solution Launch Led messaging, positing, and GTM efforts for Sounder’s brand safety solution

🤝 **Partnership Announcements** Led comms for B2B partnership launches including Audacy, SpokenLayer, and DAX

📢 Refreshed Sounder Website Led team in complete redesign of Sounder’s company webpage

💎 Sounder Plus Led relaunch of Sounder’s premium creator product in April 2021

🖥 **Remote Culture Building** Organize hack days, town halls, performance reviews, onboarding, and weekly newsletters

Writing 👨🏻‍💻


The journalist deep down in me still loves to write

✍️ Gridology

My semi-regular newsletter that answers questions around careers, relationships, growth, and business through an analytical lens

Essays

A collection of writings on topics ranging from life, marketing, and career development

Roundups

Every year I outline my favorite content I consumed (books, articles, tweets, TV shows, movies)

Miscellaneous 🤷🏻‍♂️


When it doesn’t fit anywhere else and still worth sharing—it’s miscellaneous

6 Life Principles

Codifying how I live life, work with others, and tackle each day

AI Art

Been having a little too much fun with AI-generated art

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